This matter seemingly refers to people employed by Burton Snowboards who labored as model ambassadors, also known as “flight attendants,” in the course of the 2020 snowboarding season. These people sometimes symbolize the model at occasions, resorts, and thru social media engagement, showcasing Burton merchandise and selling the snowboarding life-style. They may take part in demonstrations, provide product recommendation, and customarily act as a connection between the corporate and snowboarding lovers.
Model ambassadors play a vital function within the advertising and marketing and promotion of motion sports activities corporations like Burton. By connecting straight with shoppers in a passionate and knowledgeable method, they improve model visibility and construct client belief. Within the particular context of 2020, these people seemingly confronted distinctive challenges and alternatives because of the evolving panorama of the snowboarding trade and the worldwide impression of the COVID-19 pandemic, which can have affected journey, occasions, and client habits. Understanding their roles and experiences throughout this time affords worthwhile insights into the broader developments and challenges confronted by the snowboarding neighborhood and the motion sports activities trade as a complete.