The November 1982 subject of Playboy journal featured Braniff Worldwide Airways flight attendants in a pictorial. This coincided with a interval of serious change and upheaval for the airline {industry} and for Braniff specifically, which had ceased operations earlier that 12 months. The pictorial itself probably capitalized on the airline’s identified advertising and marketing methods that emphasised fashion, style, and the “finish of the plain aircraft” period initiated by Harding Lawrence’s management.
This intersection of airline imagery, fashionable tradition, and a defunct firm’s persevering with model recognition holds historic significance. It presents a lens by way of which to look at the cultural influence of Braniff’s advertising and marketing and the enduring fascination with the airline’s picture, even after its demise. The characteristic probably captured public consideration as a result of airline’s current closure and the juxtaposition of its glamorous previous with its abrupt finish. It additionally displays the broader tendencies of the time, together with the position of ladies within the airline {industry} and the evolving illustration of feminine professionals in media. The pictorial’s look in a broadly circulated journal like Playboy speaks to the cultural pervasiveness of those themes.
